The fine folks at Discovery Channel’s new network Velocity thought we’d like a sneak peek into the ‘ultimate outdoorsman’s ride.’ West Coast Customs (WCC) continues their second season of their hit show on Velocity, Inside West Coast Customs, where audiences get a front-row seat to the shop’s most outrageous celebrity and brand custom builds.  On October 23, 2011, at 8:00 p.m. ET/PT, Inside West Coast Customs will combine two American icons, Zippo and Jeep to create the ultimate outdoorsman’s ride.

The crew started off with a brand new 2011 Jeep Wrangler. The exterior needed to have an authentic Zippo look and feel to it, so they began with a silver base paint coat with hand brushing it to give it the appearance of an original aluminum Zippo. A Tuff Country suspension kit was added along with Poison Spyder bumpers, side steps and fenders, with REV KO wheels wrapped in General Tires to give it that off-road look. Finalizing the exterior they fabricated a roof rack, added additional KC lights and put on a spare wheel and tire. Zippo branding was integrated into the grille, and doors along with a customized Zippo back hatch on the rear of the vehicle.

The interior of the Wrangler needed to convey the future of Zippo, so it was kept clean sleek and modern. Roadwire black suede and leather with red stitching was used on the seats and Zippo branding throughout the interior. The rear of the Jeep was transformed into a mobile showroom, equipped with a 32” LCD TV to display all the current Zippo promotions and products. And, no build would be complete without the line West coast Customs audio equipment.


Catch all the action on Inside West Coast Customs, Sundays at 8:00 p.m. ET on Velocity. This particular episode airs on Sunday October 23 2011. Be sure to catch it and let us know what you think by leaving a comment below or on Twitter @TorquedMag


I am a published fashion, glamor and adult content photographer in the 80's and 90's turned publisher. I am based in of sunny Southern California, and serve as a publishing consultant for Torqued Magazine. Be sure to follow me on Twitter at @DJTalStudio
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